Anchor for Joy helps individuals struggling with their personal development build confidence and become unstoppable. In addition, they are spreading kindness and awareness for mental health.

​

The name itself is a clever play on words.

The primary technique used in this practice is the Anchor method. Which is a process in which you recall a time when you experienced a specific desired emotion. Joy comes from the clients' name and a play on the end goal, a joyful life. The icon of an Anchor made up of two Js being held together by rope brings to light how this company is there to help and support others.